How A25 Hotel serves Ho Chi Minh City guests in five languages with Smartphone Concierge

Hotels with an international guest mix face a constant language barrier and a heavy front-desk load. Repeated questions about room service, dining, laundry and facilities pull staff away from hospitality, and single-language printed guides leave many guests underserved.

Smartphone Concierge — now evolved into GEM — puts everything on the guest’s own phone, with no app download and no personal-information sign-up. It switches automatically to the phone’s language, and a simple CMS lets staff update information instantly and retire printed materials.

Digitised facility info and check-in/out guidance; room service and in-room dining orders; restaurant and facility guides; front-desk and laundry services; local recommendations; a fully multilingual interface; surveys and reviews; and a data-analysis admin site.

In June, A25 Hotel’s Smartphone Concierge drew 234 guests, 5,051 content impressions and 416 clicks, with 4 hours 8 minutes of total guest engagement — about 130% above the group average (4h 8m vs 1h 48m), and roughly double the group on users and impressions. Guests used it in five languages — Vietnamese, English, Chinese, Japanese and Korean — and the most-opened pages were room service, restaurant and in-room dining, and front-desk services.

Smartphone Concierge is built on Japan’s largest inbound hotel-tech alliance — 260+ partner hotels, with facilities using Tabi Life services up 6.5× in two years and over ¥1.5B raised.