members only

IFHA

Inbound First Hospitality Alliance. One alliance, one ecosystem, every hotel solution.

the alliance

IFHA is built specifically for inbound tourism in the hospitality industry, delivering solutions that make travel across Japan more comfortable. Drawing on a first-of-its-kind network, it helps facilities of any size solve challenges in one place while keeping their own character.

Built in hotels, proven in hotels, run by hoteliers

IFHA is the heart of Tabi Life — where our technology was born and where hotels get the complete, hospitality-specific toolkit: guest engagement, 24/7 multilingual chat, mobile ordering, digital telephony, and member-only direct booking, all as one ecosystem.

Network 400+

Hotels in the Alliance

Users 1.6M

Total System Users

Engagement 95%+

Engagement Rate

Efficiency 170K

Reduced Labor Costs

Our hotel network

IFHA is a working alliance of independent and group hotels across Japan — and now Vietnam. Members share one platform, one playbook, and a growing pool of inbound demand, while keeping their own brand and front desk.

0+ hotels in the network

IFHA network — Japan + Vietnam

From Hokkaido to Okinawa, and across to Vietnam — one alliance, one platform.

IFHA network — Japan + Vietnam
Vietnam Vietnam

the suite

What members get

GEM
Guest Engagement Manager — a no-download guest experience platform
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Chatbot / Chatroom
24/7 multilingual guest support
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Tabi Direct
Direct booking — exclusively for IFHA members
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LYNK_ME
Easy-to-install digital PBX phone system
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members only

Tabi Direct

IFHA exclusive

Tabi Direct is the member-only direct-booking channel that lets IFHA hotels win reservations without surrendering margin to the big OTAs.

Keep the guest relationship

Direct bookings mean the guest is yours from the first click — no intermediary owning the data, the inbox, or the upsell. Tabi Direct puts your rates, your rooms, and your story front and center, before continuing the guest journey through the GEM concierge they can use on arrival.

Protect your margin

Every direct reservation is commission you don't give away. For a network of 400+ hotels, that adds up fast — and because Tabi Direct is built into the IFHA stack, there's no separate booking engine to license, integrate, or maintain.

Pool inbound demand

Members benefit from shared, inbound-first marketing and a cross-network audience that no single independent hotel could reach alone — multilingual, mobile-first, and pointed straight at direct booking.

alliance news

Latest from IFHA

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TabiPass
Jul 3, 2026
Hamatsuzuri joins TabiPass!

Hamatsuzuri in Kyoto has joined TabiPass. Explore exclusive member benefits and book direct.

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TabiPass
Jul 3, 2026
HOTEL Gray II joins TabiPass!

HOTEL Gray II in Osaka has joined TabiPass. Explore exclusive member benefits and book direct.

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TabiPass
Jul 3, 2026
HOTEL Gray joins TabiPass!

HOTEL Gray in Osaka has joined TabiPass. Explore exclusive member benefits and book direct.

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Bring IFHA to your hotel

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Frequently asked questions
What is IFHA?

IFHA (the Inbound-First Hospitality Alliance) is Tabi Life's hotel alliance. It brings guest engagement, mobile ordering, AI chat and direct booking together as one members-only platform.

What kinds of hotels are in IFHA?

From boutique ryokan to nationwide hotel groups, 400+ properties currently run on IFHA — business hotels, resorts and ryokan across Japan. In addition, IFHA is now serving hotel clients in Vietnam, reflecting our growing presence across Asia.

What are the benefits of joining IFHA?

Members get everything they need for the guest journey in one place — avoiding the cost and effort of contracting tools separately. It is built for inbound guests, guest-data analytics, and margin-protecting direct booking.

What is included in IFHA?

Guest engagement (GEM / Smartphone Concierge), mobile ordering (MenyGo), AI chat and direct booking (Tabi Direct) — all working together as one connected system.

How does IFHA help with inbound guests?

IFHA supports both domestic and international guests. With multilingual guest support, AI chat and the Smartphone Concierge, hotels can provide information and services in each guest’s preferred language using their own smartphone — no extra devices or app downloads required.

How is IFHA different from an OTA?

IFHA is not a booking site — it is the platform hotels use to run their own guest experience. With Tabi Direct, it also supports direct bookings that reduce reliance on OTA commissions.

How do we join IFHA?

Get in touch through the contact form and we'll guide you based on your property's needs, including what to roll out and on what timeline.

How much does IFHA cost?

Pricing depends on your property's size and which capabilities you use. Contact us for a tailored quote.

Can we use guest data with IFHA?

Yes. Guest usage data can be analyzed to produce insights that improve operations and revenue, and we offer IT / data-analytics support for IFHA properties.

Can we adopt IFHA capabilities individually?

Products like GEM and MenyGo can be used on their own, but combining them through IFHA connects them for a more consistent, end-to-end guest experience.

How long does IFHA take to set up?

IFHA pricing is customized for each hotel. The cost depends on the products and services you choose when joining IFHA, allowing you to select the solutions that best fit your property's needs and budget.

How does IFHA support direct booking?

Through Tabi Direct, IFHA supports member direct bookings — protecting margin versus OTA channels while strengthening repeat and member demand.

Can IFHA work alongside our existing PMS?

IFHA runs the guest-facing layer (engagement, ordering, direct booking) and can be adopted alongside your existing PMS; contact us to discuss specific integrations.

What regions does IFHA cover?

IFHA covers hotels across Japan and is also available internationally, with hotel partners already using the platform in Vietnam.

How is guest data handled?

IFHA does not store guests' personal data. Guest interactions are processed only as needed to provide the service, and no personal guest information is retained by the platform.

Do guests need to install an app?

Most capabilities are no-download — guests use a QR code or browser — so you can serve guests without extra devices.

How does IFHA compare to building an equivalent stack ourselves?

Building a similar platform yourself typically requires integrating multiple vendors and maintaining them over time. IFHA provides guest communication, multilingual support, AI chat, digital concierge, content management and other hotel services in a single platform, reducing implementation time and operational complexity.

Is there support after onboarding?

Yes — we support you from rollout through ongoing operations, including IT and data-analytics help for IFHA properties.

Do our staff need language skills for multilingual support?

No — our systems handle multiple languages, so you can serve inbound guests without multilingual staff.

Can small properties adopt IFHA?

Yes — members range from small ryokan to nationwide chains, with adoption scaled to your size.