How Meiji Jingu Stadium brought in-seat ordering to fans with meny go

At a packed stadium, concession stands and food trucks sit far from the seats, so fans must leave during the game to order and wait — missing key plays. Queues concentrate at peak moments, overloading staff, and once play begins many fans stop ordering, costing the venue sales.

With meny go, fans scan a QR code at their seat and order and pay on their own phone — no app, no staff needed. Orders route instantly to the kitchen and to delivery staff, items are brought to the seat, and everything is multilingual with integrated online payment and real-time status tracking.

meny go ran as a season-long proof of concept at Meiji Jingu Stadium across the 2025 season (March–September, 74 home games). Fans order via QR codes at their seats on their own phones; orders route to food trucks and are delivered by riders.

In its first season at Meiji Jingu Stadium (March–September 2025, 74 games), meny go processed 2,974 orders and generated ¥8.95M in total earnings — ¥6.66M in food & drink plus ¥2.29M in delivery fees. Monthly orders grew from 19 in March to a peak of 862 in August, averaging about 40 orders and ¥108,135 per game. Most tellingly, 72% of orders were placed at or after the first pitch, proving fans order during the game — a window traditional concessions barely captured.

Key benefits: a better fan experience (order without leaving the seat, less waiting, app-free access); scalable revenue (more QR codes, more sales, no added staff); smoother peak-time operations; and a roadmap toward merchandise ordering.