case study · Hospitality
How Iconia Hospitality (formerly Mystays) rebuilt its web platform for 170+ hotels
Tabi Life designed and built the entire web platform and CMS for Iconia Hospitality (formerly the Mystays Hotel Group), one of Japan's largest hotel chains — covering 170+ properties, focused on maximising direct bookings with full multilingual, inbound-ready support.
The challenge
One of Japan’s largest hotel chains needed to relaunch its entire online presence — a single web platform and CMS spanning 170+ properties that could lift direct bookings, reduce reliance on OTAs, and serve international guests in multiple languages.
The solution
Tabi Life led the end-to-end design and development of the web platform and CMS for Iconia Hospitality (formerly Mystays), pairing UI/UX optimisation with global, multilingual compatibility. A Japan-based team owned requirements, project management and QA, working with an offshore engineering team to deliver to Japanese quality standards.
Project scope
Design and development of the complete web platform for 170+ lodging facilities, plus the CMS to manage it — delivered in 6 months by a 30-person team.
Delivery model
A bridge model connects Japanese business requirements with offshore engineering: native-Japanese project management and UAT, strategic requirement mining, local UI/UX, and bilingual documentation — so complex business logic ships accurately and to Japanese quality norms.
The results
Live on one web platform + CMS
Inbound guests served in their own language
Plus ongoing news content
Delivered on time
Frequently asked questions
What was the scope?
The full web platform and CMS for 170+ Iconia Hospitality properties.
How long did it take, and how big was the team?
About six months, with a 30-person team.
What was the goal?
Maximise direct bookings and provide multilingual, inbound-ready browsing across the chain.
How does Tabi Life deliver?
A Japan-based team handles requirements, project management and QA, with an offshore engineering team — bridging Japanese business logic and global development.
What CMS did you use?
We used Strapi as the CMS.
When did the site launch?
The site launched in July 2025.
Build your platform with Tabi Life
From requirements to launch — Japanese-standard delivery with a global engineering team.